George Shropshire

General Manager

I’m George and I have the privilege of being Love Beets' General Manager. I moved to the U.S. from the U.K. to be part of this company, and my role is to make us the authority on beets…and who knows, we may even make them sexy! Our company pillars of quality, health, taste and convenience are core to everything we do at Love Beets and it’s my job to make sure that they are strongly guarded. Love Beets is a team effort and I feel very proud to be working for such a fabulous company and wonderful team.

I once distilled beets to make vodka. I learned the hard way that taxi drivers in Shanghai speak NO English. You’ve now been warned… I am a qualified cigar aficionado.

What’s your favorite Love Beets product and why?

White Wine & Balsamic — I love the subtle balance of the flavors.

How do you eat your beets?

Straight up!

What quote keeps you upBEET?

“It always seems impossible until it's done." -- Nelson Mandela

What inspires you?

People — past and present.

What’s your favorite healthy habit.

Anything involving fresh air, a bat and ball.

Your favorite Love Beets moment?

When Florence Fabricant wrote a fantastic review of Love Beets in the New York Times.

What’s your guilty pleasure?

A classic American burger.

Before you tried Love Beets, you thought beets were…

very difficult to deal with!